In our free-market economy, merchandisers do whatever is necessary to get consumers to buy their goods. From clothing and cars to movies and music, marketing specialists refashion products so that they appeal to the general public. The same has happened with Jesus.
Corporate-giant Sears went through a multi-million dollar makeover a few years ago. To have wider appeal to women, the business reinvented itself from a nuts and bolts kind of store by inviting people in to see the “softer, gentler side of Sears.” Remember that campaign slogan? It worked for them—and it’s working when it comes to Jesus.
America has bought into an image of Jesus that is softer and gentler. People like—even prefer—a meek and mild Jesus. But, when taking a closer look at Him, Jesus provided some shock and awe moments with His tough, wild side!
Sunday, October 4, 2009 • A Tough Call
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Sunday, October 18, 2009 • Tough Decisions
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Sunday, October 11, 2009 • Tough Words
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Sunday, October 25, 2009 • Tough Action
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